American fashion-forward label Guess has unveiled a refurbished flagship store in Barcelona boasting a new Denim Destination concept area. Located on Passeig de Gràcia in the vibrant Eixample district, the updated store focuses on trend-led mainline collections alongside a designated denim corner. Originally opened in 2010, the centrally located store features renovated interiors with abstract art, geometric patterns and striking colour combinations that complement the new fashion, accessories and footwear collections.
The expanded Denim Destination concept corner features an interactive denim menu that allows customers to select their favourite wash, desired length and personal denim style to mix and match with the vibrant hues of the fashion and accessories collections, season after season.
Guess, Passeig de Gràcia 63, 08008 Barcelona, +34 (0)93 487 8231