Shopping in Seoul offers endless choices. From beauty halls to high-fashion boutiques, you can find just about anything you're looking for in South Korea’s capital city. This season, blush pink items are everywhere. This sweet shade, a key trend for spring/summer 2017, has made its way onto shoes, sunglasses and beauty palettes. In this gallery we highlight what to buy in Seoul this summer, bringing you the best fashion and beauty products available in South Korea this season.