French luxury label Chanel opens one of its most luxurious fashion boutiques in the heart of Seoul, in the Cheongdam-dong neighbourhood. This coincides with the launch of a special CHANEL-Pharrell collaboration.
The new space offers a unique retail experience across a spacious, seven-storey building. The ground floor is dedicated to Chanel’s seasonal accessories, handbags and small leather goods, with a section reserved for luxury watches and prestigious high and fine jewellery creations. The second floor offers a handbag and accessories emporium, with an extensive range of Chanel’s renowned bags and core accessories collections and fragrances, along with a glamorous shoe salon. The third floor focuses on Chanel’s ready-to-wear collections for men and women, straight off the catwalks of Paris Fashion Week. The fourth floor houses private reception rooms, while the upper levels and rooftop terrace are dedicated to private exhibitions and special Chanel events.
The store opening took place alongside the preview of the special CHANEL-Pharrell capsule collection. This fuses the spirit of street art across a number of fashion items and street style accessories, creating a modern pop-culture attitude entwined with Chanel’s traditional French luxury aesthetic.
Chanel, 431 Apgujeong-ro, Gangnam-gu, Seoul 06010, 080 200 2700 (within South Korea)