Swedish luxury accessories label Byredo has opened a new flagship store in South Korea. Located near Dosan Park in the fashionable Sinsa-dong neighbourhood, the brand’s fifth international flagship store presents Byredo’s collection of popular fragrances alongside home decor and a curated edit of luxury leather accessories. The standalone boutique celebrates the label’s chic minimalist design aesthetic, with oversized wooden shelving inspired by industrial workbenches, limestone flooring for contrast and bright neon lights giving a spotlight effect. Byredo’s scented candles and fragrances take centre stage in the boutique, but be sure also to seek out the store’s range of unique objects, created exclusively for trendy the new location.
Byredo, 12 Dosan-daero, Gangnam-gu, Seoul 06038, +82 (0)2 546 0600