The demand for skincare and make-up from Korea has risen drastically in recent years as beauty fans have discovered that the country offers some of the best products on the market. Korean beauty, or K-Beauty, as it is often called, has become a global trend, with Korean facemasks becoming particularly sought after. Blackhead-removing products and brightening creams are also popular, as the Korean beauty scene places a strong emphasis on a clear, porcelain complexion.
When shopping in Seoul the choice of Korean beauty products can sometimes be overwhelming, so our gallery is here to highlight the seven brands you should make a beeline for. From the playfully designed packaging of Tony Moly and Too Cool For School to the high-performing ingredients of Thank You Farmer and Blithe, we will help you find the Korean beauty brand to suit you.