Hugo Boss has chosen ION Orchard as the location for its first HUGO flagship store in Singapore, which opened this autumn.
Directed at a younger consumer-base than Boss, the HUGO collections are designed for style lovers. This is evoked in the store’s interior design, which reflects the Hugo spirit in clean lines and striking furniture, including an origami-inspired table.
The flagship store carries signature HUGO menswear and womenswear designs for a fashion-forward audience, and spans everything from modern tailoring to casualwear, shoes and accessories. Head to the sleek new space to shop the autumn/winter collection, which draws on streetwear and technical outerwear.
Look out for a second HUGO store, scheduled to open at The Shoppes at Marina Bay Sands in December 2018.
HUGO, 03-12A ION Orchard, 2 Orchard Turn, Singapore, +65 6365 0291