Kawaii (cuteness) is a huge part of Japanese culture. Bold colours, fun graphics and anything fluffy are all key features of the trend, alongside animal and cartoon-like characters. Moschino’s pop culture references are a huge hit in Japan and Fendi’s kitsch bag charms are also popular, as they are an easy way to make any accessory instantly cute. Scroll through our gallery to find seven fashion accessories we think are seriously kawaii.