Founded over 60 years ago by Japanese pharmacist Yoshikiyo Nowatari, Yu-Be is the number-one-selling medicated, vitamin-enriched moisturiser in Japan. In a bid to find an alternative to greasy, petroleum-based skincare, Nowatari created a winning formula of glycerine-based cream enriched with vitamin E, vitamin B2 and camphor to sooth ultra-dry skin. Today, Yu-Be’s products can be found across the globe and are used to treat a multitude of dry skin complaints, from rough patches on the feet and elbows to cold-exposed lips and even helping to minimise the scarring from burns.
This cure-all moisturiser is available in a body lotion, lip balm and skin polish, as well as the classic moisturising skin cream. Ideal for those on the move, the Yu-Be travel kit offers a miniature version of each of the brand’s products. These smaller sizes are perfect for popping into a carry-on bag to keep your skin hydrated on a long-haul flight. Be sure to pick up the full-sized products alongside the travel kit, however, as once you’ve tried these celebrated Japanese beauty products, you’ll certainly be back for more.
Yu-Be travel kit, approximately ¥2,300
Ainz & Tulpe, Harajuku Quest, 1-13-14 Jingūmae, Shibuya, Tokyo 150-0001, +81 (0)3 5775 0561