Woolrich has opened a new flagship in the Aoyama neighbourhood of Tokyo. The two-storey boutique is defined by an open feel and underlines the American brand’s DNA with a range of themed walls, including a parka wall, celebrating one of the brand’s signature styles, an archive wall that explores its heritage, and a video wall presenting seasonal themes.
The new store features the Woolrich Outdoor line, created in partnership with Goldwin, and the brand’s contemporary collections, while the collaboration with creative studio Griffin stands out as a particular highlight for autumn/winter 2018/19. The Griffin x Woolrich @ Loveland Farm range reinvents two classic styles: the updated, reversible Atlantic Parka and Smock Anorak. These performance wear pieces successfully point at Woolrich’s talent for always pushing the boundaries of outdoor clothing design.
Following on from a recent opening in Sapporo, the Aoyama branch is just one of a number of planned store and shop-in-shop openings across Japan. Keep your eyes peeled for more in the near future.
Woolrich, 5-2-12 Minami-Aoyama, Minato-ku, Tokyo, +81 (0)3 6712 5026