Pantone has announced that Ultra Violet will be the colour of the year for 2018. The blue-based purple has been forecast as next year’s top global colour, to be used across fashion, home and lifestyle designs and brands. The colour has been likened to the vast and limitless night sky, symbolic of what is possible. As a worldwide colour authority, Pantone has also revealed that the purple tone has long been symbolic of experimentation and non-conformity, appearing at the forefront of modern Western culture thanks to celebrities such as Prince, David Bowie and Jimi Hendrix.
Purple was undoubtedly the colour trend on the SS18 runways, with the striking shade featuring heavily on a number of spring/summer 2018 collections. Designers from Alessandro Michele at Gucci to Jeremy Scott at Moschino all coincidentally offered sartorial interpretations of the colour. Here, we take a look at some of the most striking violet looks as seen on the SS18 runways.