Italian fashion house Gucci is famous for its poetic, mystical and era-defying clothes. Its new jewellery and timepiece advertising campaign is in perfect keeping with this aesthetic, with a whimsical publicity drive inspired by the practices of divination.
The new campaign stars legendary American actress Tippi Hedren as a fortune teller who is visited by young people wearing key pieces from the Gucci watches and jewellery collections. Sumptuous gilded chairs, pink silk tablecloths and moody lighting provide the perfect backdrop for creative director Alessandro Michele’s vision.
The campaign showcases the Gucci Ouroboros, GG Running and Le Marché des Merveilles fine jewellery collections and it also features G-Frame and G-Timeless timepieces and new automatic watches. Take a look at the new campaign here.