Show Report: Sportmax Spring/Summer 2012

Sportmax’s talent lies in its name: sporty, elegant pieces that look just as cool on the street as they do in the office. The trench coats with metallic lapels, draw-string waist pieces and simple studded trousers were all spot on. However, things got muddled when garish florals were brought into the mix, an obvious attempt to catch a trend which jarred with the rest of the collection. Fortunately, another round of great outerwear and pretty iridescent crew-neck jumpers set Sportmax back on track.

Isabella Redmond-Styles,



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