Milan is renowned for being an excellent shopping destination and its offerings span everything from fashion, watches and jewellery through to beauty. We’ve picked out some of the new must-visit boutiques
Woolrich recently opened its first standalone boutique in Milan, in a new retail space designed by Japanese studio Wonderwall. A celebration of the outerwear brand’s long history of almost 200 years, the flagship also showcases Woolrich’s modern approach to garment design. In the lounge, customers can relax with a coffee and admire a display of items selected from Woolrich’s historic creations. Complimentary Wi-Fi is available, and the Green Area offers a curated selection of plants. The Extreme Weather Experience Room is a highlight; the temperature drops to -20°C in the winter and goes up to 5°C in the summer, allowing customers to test the clothing before purchasing.
Woolrich, Corso Venezia 3, 20121 Milan, +39 02 8688 7600
Swiss watchmaker Hublot is the latest brand to join the prestigious Pisa Orologeria, Milan’s premier watch emporium. The ground-floor space in the Pisa Orologeria, Hublot’s first boutique in Milan, features sleek, contemporary design inspired by the brand’s New York flagship and the bold, modern designs it creates. Hublot is best known for its world-famous Big Bang and Fusion ranges – cutting-edge designs are at the heart of the brand’s DNA and can now be found in the heart of Milan as well.
Hublot at Pisa Orologeria, Via Verri 7, 20121 Milan, +39 02 762081
Moncler’s new boutique on the high-end Via Montenapoleone shopping street brings the Italian outerwear label back to its home in Milan. The store, which occupies four floors, is the brand’s largest. The design of the space, by French studio Gilles & Boissier, creator of Moncler’s signature style, reflects the interior aesthetic of Moncler boutiques across the world. Inspiration from Milan’s rich architecture of the 1930s and 40s can be seen in details that reference the classicism and rationalism of the period. The women’s collection is located on the first floor and the collection for men can be found on the second floor; while the different areas have their own distinctive atmospheres, a sophisticated overall look defines the new flagship.
Moncler, Via Montenapoleone 1, 20121 Milan, +39 02 7634 1316
Beauty connoisseurs need look no further than Estée Lauder’s recently opened European flagship on Via Dante, in the heart of Milan’s luxurious shopping district. The meticulously designed store covers 40 square metres and is equipped with the latest technology. This sophisticated boutique offers a wide range of services, with expert beauty consultants on hand to give advice. Visitors can find the perfect foundation match, try a beauty mask, have their eyebrows styled, and shop the full range of Estée Lauder products, including the extra-luxurious Re-Nutriv collection and the brand’s Aerin fragrances.
Estée Lauder, Via Dante 7, 20121 Milan
In late 2017 Kiko Milano opened Kiko ID, the beauty brand’s largest store in the world. High ceilings, large windows and a mainly white palette create an ideal environment in which to discover the brand’s products. Sustainability and smart technology are crucial elements of the store’s design. Highlights include a robot designed specifically for the brand and equipped with a touchscreen; it allows visitors to customise Kiko products, such as lipsticks, in order to create the perfect shade. The store also boasts a private room with three make-up stations for those seeking a more exclusive setting.
Kiko ID, Corso Vittorio Emanuele II 10, 20100 Milan
As part of the brand’s European expansion plans, Urban Outfitters opened its first Italian store in December 2017 and the new retail space is conveniently located in one of Milan’s main shopping areas. Spread across four levels, the store features womenswear, menswear and a lifestyle selection. As well as Urban Outfitters’ own-brand collections, the fashion offering includes brands such as Tommy Hilfiger, Calvin Klein, Levi’s and vintage upcycling label Urban Renewal Vintage. Fans of Urban Outfitters will recognize signature features such as the industrial décor and gender-neutral fitting rooms.
Urban Outfitters, Galleria Passarella 1, 20121 Milan, +39 02 7600 5414