Launched a year ago with exquisite lollipop-themed boutiques in Milan, Munich and Brussels and a much-talked-about campaign starring Cindy Crawford’s daughter, Young Versace made an immediate impression. The range, the epitome of glamour for children, consists of three lines: Baby (for infants up to two years old), Kids (for three-year-olds to six-year-olds) and Junior (for children aged from six to 12). Donatella Versace says that she has always wanted a kids’ line for the brand so parents have her to thank.
Young Versace, Via Borgospesso 15A, 20121 Milan, +39 02 760931
Gucci’s baby collections, launched nearly two years ago, are as glamorously understated as the brand’s main lines. This season’s ranges for children and infants were inspired by an array of themes: a stroll through an enchanted forest or a walk on the wild side, a touch of 70s style and new colours for the Gucci web logo. The Gucci autumn/winter 2012/13 children’s collection, available on the second floor of the brand’s Via Montenapoleone boutique, brims with styles for all tastes and occasions – playful and tough or sweet and chic – and, of course, features the highest quality and superior craftsmanship, and reflects Gucci’s longstanding heritage.
Gucci, Via Montenapoleone 5-7, 20121 Milan, +39 02 771271
Marni’s kidswear line, which makes its debut this year, is as quirky, smart and colourful as Consuelo Castiglioni’s Marni collections for adults. Marni’s baby jeans and super-cute capes are suitable for sophisticated parents who like to dress their little ones creatively. Available at Marni’s Via della Spiga boutique and from selected retailers, this novel collection is a must-see.
Marni, Via della Spiga 50, 20121 Milan, +39 02 7631 7327
Launched in partnership with Simonetta, one of Italy’s most respected manufacturers of childrenswear, Silvia Fendi’s collection for kids is another new launch. The first Fendi Kids boutique opened not in Italy, as expected, but in Dubai; however, in Milan, the schooldays-inspired launch collection is available a few steps from Via Montenapoleone at La Rinascente. The launch is also in partnership with Inglesina, which has created a super-luxurious, ultra-fashionable Fendi Kids stroller for babies.
La Rinascente, Via Santa Radegonda 3, 20121 Milan, +39 02 88521
Missoni’s range for girls aged two to 12 takes up and reinterprets the Missoni style worn by their big sisters and mothers. The autumn/winter 2012/13 collection also includes, for the first time, styles for newborns, along with space-dyed cashmere in pink or blue and ivory for baby girls or baby boys. The range for children features all the trademarks of Missoni knitwear: patchwork, stripes, space-dyeing, zigzags and openwork raschel lace. These are interpreted in shades of purple and grey, pink and beige, ochre and brown, embellished with fur, graphic inlays in black, and relief openwork and three-dimensional patterns. With its mix of cuts, proportions, lengths, stitches, patterns and colours, the collection is unmistakably Missoni.
Missoni, Via Montenapoleone 8 (entrance on Via Sant’Andrea), 20121 Milan, +39 02 7600 3555