Discover Milan’s best shopping with our guide to the top concept stores in the city. Whether you’re looking for the coolest independent fashion brands, searching for unique lifestyle pieces or wanting top souvenirs from Milan, these concept stores are sure to have all you need
10 Corso Como
Ask what the most fashionable store in Milan is and the chances are that a local resident will direct you to 10 Corso Como. A combination of high-fashion boutique, art gallery, bookshop and courtyard café, it is one of the most stylish hotspots in Milan and probably the most famous concept store in the city. The renowned shopping destination is favoured by the Milanese and the international fashion elite alike, all eager to revel in a haven of high style. Created by magazine editor and businesswoman Carla Sozzani, this is a cult luxury store. Italian and international labels include big names such as Lanvin and edgier, more urban brands like Comme des Garςons. The store also doubles as an art venue offering frequent exhibitions and installations.
10 Corso Como, Corso Como 10, 20154 Milan, +39 02 2900 2674
Lovers of vintage items should make sure Serendeepity is on their list of places to visit in Milan. At this store, music, design, art and vintage clothing come together to form one of the coolest concept stores in the city. The innovative space offers visitors the chance to shop across various platforms, including a carefully edited selection of rare vintage clothing and accessories. Music lovers will delight in the impressive array of vinyl records and technology. Offering around 30,000 records, Serendeepity is a great place to discover different artists and sounds.
Serendeepity, Corso di Porta Ticinese 100, 20123 Milan, +39 02 8940 0420
Those with limited time in Milan should be sure to have L’Arabesque on their list. Located a stone’s throw from busy Corso Vittorio Emanuele II, it offers a space to appreciate Milan’s culture and fashion scene under one roof. At the beautiful boutique customers can browse vintage designer pieces from the 1950s and 60s as well as rare books on design, art and fashion. In addition they can choose from a range of haute parfumerie fragrances. The concept store is an elegant place to enjoy lunch, offering a list of great bites and drinks to fuel your shopping trip. The store’s cool retro black and brown interior makes this a calming place to while away an afternoon and pick up appealing souvenirs from Milan.
L’Arabesque, Largo Augusto 10, 20122 Milan +39 02 7601 4825
Exposed brick walls, vintage-looking velvet sofas and mismatched furniture give NonostanteMarras striking appeal and make this a wonderfully unique place. The cool concept store, with its industrial-looking ceilings and quiet courtyard, feels a world away from the glamour of Milan’s Quadrilateral d’Oro shopping district, but it is a fantastic place to find high fashion and utterly covetable pieces and souvenirs. A favourite with discerning Milanese, it offers top clothing, accessories, jewellery and vintage objects as well as great coffee table books. You’re sure to find some ideal pieces to take home with you.
NonostanteMarras, Via Cola di Rienzo 8, 20144 Milan, +39 02 8907 5002
While Milan may be best known for its impressive roster of international designers and Italian flagships, it is also home to smaller, cool concept stores such as Frip. This is a fantastic place to shop for more unique niche brands and it pays particular attention to innovative labels from Scandinavia, France and Britain. Customers can browse pieces from brands such as Acne Studios, Marques’Almeida and Drôle de Monsieur, including an impressive collection of shoes. With a great selection of niche fashion magazines on offer as well, there are plenty of things here to get excited about.
Frip, Corso di Porta Ticinese 16, 20123 Milan +39 02 832 1360