Last night, Burberry celebrated the reopening of its newly extended flagship store on Via Montenapoleone with a host of celebrity guests, including actresses Cristiana Capotondi and Anna Valle, all eager to toast the British brand’s arrival in the capital.
Reflecting the brand’s global store design concept, the new Milan flagship draws reference from Burberry’s global flagship in London. Merging futuristic technology with traditional British heritage and style, the store creates a unique shopping experience in the heart of Milan.
Expanded to cover three floors, the store features three large video walls and in-store digital screens to showcase both brand content and live events from the global flagship in London. The boutique will offer the full range of Burberry collections, including the first dedicated Burberry beauty area in Italy
Originally a raincoat supplier to Edward VII, Burberry has since become a firm favourite with the fashion pack, with a total of 12 stores across Italy.
Burberry, Via Montenapoleone 12, 20121 Milan, +39 02 3601 0852