From innovative advertising campaigns to stunning invitations and dramatic catwalk shows, creative director Alessandro Michele has made Gucci one of the most talked-about fashion brands of the moment. This season, Gucci swapped its usual slot at Milan Fashion Week for the opening slot at Paris Fashion Week. Spring/summer 2019 marks the third time Gucci has presented its shows in France, the last being the Gucci Cruise 2019 collection at the Alyscamps Roman cemetery in Arles.
For its spring/summer 2019 collection, Gucci chose the famous Le Palace theatre in Montmartre as its show venue. Models walked through the stalls in a parade of over-the-top-maximalism, with bejewelled gowns, fringed jackets and oversized tailoring coming to the fore. Gucci also showcased its signature quirky accessories, from oversized sunglasses to huge hats, jewelled tiaras and covetable bags, and the most notable piece was a bag shaped like Mickey Mouse. Alongside the brand’s weird and wonderful ready-to-wear, Alessandro Michele upped the spectacle with a screening of an abstract film by Italian duo Leo de Berardinis and Perla Peragallo, as well as a special performance from Jane Birkin.