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Exclusive interview: the House of Vionnet

Goga Ashkenazi is the creative director, chairwoman and owner of the century-old Vionnet fashion house. Born in Kazakhstan, she was raised in Moscow, where her father was a high-ranking official. Educated in Britain, she graduated from Oxford with a degree in modern history and economics; she worked in investment banking, then founded the MunaiGaz-Engineering Group with her sister Meruert before taking over the historic House of Vionnet in 2012. She tells Emma Cheevers, Global Blue’s editor-in-chief, about her inspiration, her personal story, and her love for Madeleine Vionnet, the founder of the company she now helms

Emma Cheevers
Emma Cheevers,



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