Bally opens a new three-story cornerstone flagship store in Milan’s fashionable Quadrilatero della Moda shopping district. Located on Via Montenapoleone, Bally Haus focuses on the brand’s lifestyle selection while celebrating its legacy of Swiss craftsmanship and Italian architecture, with raw materials of travertine and clay. The offering includes a selection of stationery, stylish tote bags and games, available exclusively at the fashionable address. Inspired by Swiss artist Paul Klee, the store’s interior references modern design with geometric stone arrangements and large windows for a bright and airy feel. There are captivating wall materials and digital video panels on each level, creating an immersive Bally experience. The menswear lounge on the first floor takes inspiration from a Swiss log cabin design to offer a warm environment, featuring soft oak furnishings and woven carpets. Womenswear on the second floor takes its design style from a traditional Milanese apartment, complete with herringbone parquet flooring, neutral-toned furniture, blush-pink accents and highlights, and traditional Italian windows overlooking the bustling shopping street.
Open seven days a week, Bally Haus is the ideal lifestyle destination to explore fashionable Swiss design intertwined with Italian culture.
Bally Haus, Via Montenapoleone 29, Milan 20121, +39 (0)2 7600 8406