La Vendemmia was created and organized by the Associazione della Via MonteNapoleone with the cooperation of the Milan Trade Union and the sponsorship of the trade, tourism and services department of Lombardy, the Province, and the City of Milan.
For the third year running, La Vendemmia will celebrate the art of winemaking and its tradition with amazing events and experiences on Via Montenapoleone and neighboring streets. Over 40 boutiques on Via Montenapoleone will be involved in this unique celebration of wine and fashion.
Events include a shopping day, fine wines auction, guided winery tours, and an exclusive party. An exhibition will be running on wine at the palatial Palazzo Morando.
Guests will be invited to taste the best wines of the world in boutiques on Via Montenapoleone, Via Sant’Andrea and Via Verri on the evening of 11 October. There is an expected attendance of approximately 4,000 people including actors, politicians, and VIPs as well as representatives from prestigious magazines such as Spirito diVino and Wine Spectator, and Vogue Italia.
The shopping day event will offer customers enticing benefits at the boutiques, such as the option of personal shoppers, free hotel delivery, wine tastings, and special openings for VIP customers.
During the weekend, downtown Milan 5-star hotels will create exclusive packages to attract the involvement of national and international guests in La Vendemmia, giving hotel guests the opportunity to take part in unique experiences, such as visits to wineries in Lombardy, Piedmont, Tuscany and Veneto.
On 12 October there will be an auction for Fine Wines, coordinated by the association in conjunction with an international auction house. Notable wine critics, journalists and collectors will all be involved in this prestigious event. Every boutique in the association will host a wine tasting in-store, led by famous Italian and international sommeliers.
On 13 October an Exclusive Party will be held in a central location in downtown Milan. Associazione della Via MonteNapoleone helps to coordinate this one-of-a-kind event to benefit the boutiques and both local and international customers—it is not to be missed. For more information please download the La Vendemmia presentation available.