Milan is acknowledged as one of the ultimate shopping destinations in Italy, but Florence also boasts a host of intriguing and enticing options. Its mix of old-world charm and standout specialist stores makes it a true shopping gem. This elegant city is renowned for its exquisite leather goods, and many visitors invest in luxury bags, belts and accessories. Those who wish to indulge in some designer shopping will be delighted with the wealth of Italian designer brands; Florence is home to several luxury fashion houses, and Emilio Pucci, Gucci and Salvatore Ferragamo all made their names here. With so many options, we guide you through the best shopping streets in Florence and the top stores to visit.
Via de’ Tornabuoni
Via de’ Tornabuoni, perhaps the most famous shopping street in Florence, houses many of the top designer fashion houses in the city. This elegant street, which runs from Piazza degli Antinori to Ponte Santa Trinita, has been synonymous with luxury shopping since the 19th century. Its beautiful historic buildings have been remodelled into thoroughly modern flagships for top Italian designers as well as international fashion houses. A trip to Via de’ Tornabuoni is not complete without a visit to the Museo Salvatore Ferragamo at the southernmost end of the boulevard; the museum honours the Italian brand and documents the shoe designer’s evolution as well as showcasing pieces from the 1930s to present day.
Via del Parione
Those wishing to discover the artisanal side of Florence should stroll along Via del Parione. Feted for its artisanal stores as well as its cool mix of modern boutiques, the street is a great place to discover unique gifts and souvenirs. Visitors looking to invest in high-quality Italian leather should head straight to Il Bisonte. The brand, which originated in Florence, offers stunning leather bags, suitcases and accessories. For high-end vintage clothes and accessories, Elio Ferraro is an Aladdin’s cave of covetable goods.
Via dei Calzaiuoli
Via dei Calzaiuoli is the perfect place for those seeking a selection of both high-end and high-street brands. This pedestrianised street runs from the Duomo to Piazza della Signoria and offers a plethora of shopping opportunities. Max & Co is a good place to shop for statement classic Italian wardrobe items. Poggi, on the corner of Piazza del Duomo, stocks some of the best examples of Italian craftsmanship. A branch of Coin, one of Italy’s finest department stores, is also located on the street, offering luxury fashion and beauty. Via dei Calzaiuoli is a great place for one-stop shopping as it provides a concise edit for those in a rush.
Mercato di San Lorenzo
San Lorenzo market is a great way of combining sightseeing with shopping in Florence. The central indoor section, the Mercato Centrale, a gourmet haven housed in a 19th-century building, offers an enticing selection of Italian and European food, including meats, fish, fruit and condiments. The hundreds of exciting outdoor stalls that line the surrounding streets, including Via dell’ Ariento and Via Nazionale, are a great place to pick up souvenirs such as leather goods, accessories and pottery.