Did you know that the average pair of jeans uses 42 litres of water in its finishing process alone? American brand Levi’s, together with actor Matt Damon’s non-profit organisation Water.org, has been working on reducing the amount of water used to produce a pair of its 501 jeans, the world’s best-selling item of clothing. By reducing the number of washing cycles and removing water completely from the process of stone-washing, Levi’s has managed to save over 172 million litres of water so far. That’s a year’s worth of drinking water for 157,000 people. It’s not only Levi’s 501s which are part of the special-edition Water<Less collection; the Levi’s Curve ID collection for women is also available, as well as plenty of shorts and light washes for summer.
Levi’s, Lijnbaan 113, 3012 EN Rotterdam +31 (0)10 280 9121
Levi’s, Spuistraat 6, 2511 BD The Hague, +31 (0)70 364 4440