Denim brand G-Star Raw advocates an ethical approach to fashion. The Dutch label is a great place to shop in Amsterdam for denim pieces, offering designs that focus not only on the product but also upon their wider impact on the world. The PC Hooftstraat store is a great place to explore the brand and its ethos, with items across its premium menswear and womenswear collections. The urban clothing brand offers a wide selection of styles, fits and cuts, making it easy for everyone to find a pair of jeans to suit them. The quality of the denim and the label’s goal of using 90% sustainable materials by 2020 makes G-Star Raw a brand to watch.
G-Star Raw, PC Hooftstraat 24-28, 1071 BX Amsterdam, +31 (0)20 471 1117
During your visit, be sure to check out Amsterdam-based brand Denham. Founded in 2008, the label is rooted in an obsession for premium-quality denim that blends tradition with innovation. Inspired by Japanese culture, it sources its fabrics from leading mills in Italy and Japan, ensuring each item is created using expertise in artisan textiles as well with sustainability in mind. Dedicated to premium denim, the brand also offers aftercare on purchases through its Service Co – an all-in-one denim maintenance shop which handles alterations, repairs and laundry service. For an extra-special touch, the brand offers a personalisation service, inviting customers to have their denim stitched with their choice of initials, name or words.
Denham, Hobbemastraat 6-8, 1071 ZA Amsterdam, +31 (0)20 681 3524
Tenue de Nîmes
Specialist location Tenue de Nîmes is regarded as one of Europe’s best denim stores. Founded in 2008 out of a vision to bring together modern and traditional styles, the store is now one of the best places to buy denim in the city, with an impressively diverse collection of premium denim brands. Customers will be able to browse pieces from brands including Levi’s, Lee, Nudie Jeans and G-Star Raw, while store advisors will be able to offer expertise regarding the latest arrivals and key pieces.
Tenue de Nîmes, Elandsgracht 60, 1016 TX Amsterdam, +31 (0)20 320 4012
Those looking for eco-friendly jeans should make a beeline for Swedish denim brand Nudie Jeans. Located in Amsterdam’s top shopping area of Nine Streets, Nudie Jeans is one of the market leaders in sustainable and organic denim. Eschewing trends in favour of quality and classic styles, Nudie Jeans is made to fit into your lifestyle. Pieces are made with 100% organic cotton denim and the brand advocates high-quality products that are ethically made. On top of this, the brand also offers a free repair service on all Nudie Jeans denim so, whether you are looking to address some wear and tear or get your trousers hemmed, your jeans are in safe hands.
Nudie Jeans, Hartenstraat 2, 1016 CB Amsterdam, +31 (0)20 737 1627
Formerly known as Hilfiger Denim, Tommy Jeans is known for its American denim classics with a modern twist. The youthful brand has been a popular choice with Generation Z thanks to its recent campaigns fronted by Gigi Hadid. Epitomising American cool, the brand offers plenty of unique denim styles alongside its signature pieces. New Tommy Jeans capsule collections place an emphasis on the brand’s crest logo, which appears in both the men’s and women’s new collection. From mom jeans to sporty sweatshirts, denim jackets to backpacks, Tommy Jeans appeals to both men and women who want to emulate a key American aesthetic.
Tommy Jeans, PC Hooftstraat 125, 1071 BS Amsterdam, +31 (0)20 673 7239