After working as a lawyer for many years, Amsterdam-based Loes Vrij decided to take a leap of faith and pursue her passion for design at a professional level. In 2012 she founded her eponymous label and seven years later the Loes Vrij brand is stocked in some of the most celebrated multibrand stores in the world. The designs mix sleek, contemporary minimalism with day-to-day practicality. The Diavolino Tonda bag pictured has clean lines and a classic aesthetic, and both a crossbody strap and a short handle for ultimate versatility. Each piece has been designed for a strong, modern woman with just a touch of rebel spirit – much like Vrij herself.
Loes Vrij Diavolino Tonda bag, €695
Paul Warmer, Leidsestraat 41, 1017 NV Amsterdam, +31 (0)20 427 8011