Amsterdam has a famous diamond industry and is celebrated as one of the world’s top destinations for the gemstone. With a tradition dating back over 400 years, the Dutch capital has earned itself the moniker of City of Diamonds and many discerning jewellers and jewellery lovers visit to invest in these exquisite pieces. Amsterdam’s diamond factories are internationally renowned so be sure to take a grand tour of both Royal Coster Diamonds and Gassan Diamonds to gain a real insight into the cutting and polishing processes. For some of the best international jewellery boutiques head to the prestigious PC Hooftstraat shopping street – Amsterdam’s answer to Paris’s avenue des Champs-Élysées. Discover the best jewellery stores in Amsterdam here.
Gassan Diamonds has been celebrated for the quality of its diamond cutting and its skill in transforming raw diamonds into dazzling jewels since it was founded in 1945. The diamond merchant invites visitors to tour the factory and discover the craft of diamond cutting, offering a fascinating opportunity to learn more about the brand. Goldsmiths are also on hand to set your chosen stone into a piece of jewellery and offer a first-class personal service.
Gassan Diamonds, Rokin 1-5, 1012 KK Amsterdam, +31 (0)20 624 5787
Royal Coster Diamonds
Founded in 1840, Royal Coster Diamonds is one of Amsterdam’s oldest diamond factories and regarded as the oldest diamond polishing factory in the world. With 175 years of expertise, Royal Coster Diamonds holds the largest stock of diamonds in Europe and is the ultimate choice for those looking for the crème de la crème of diamonds. Visitors can take a fascinating guided tour of the building and learn all about the intricate process of cutting and polishing the stones, before marvelling at the jewellery displays.
Royal Coster Diamonds, Paulus Potterstraat 2-6, 1071 CZ Amsterdam, +31 (0)20 305 5555
Synonymous with the golden age of Hollywood in the 1930s and 40s, Cartier has become a byword for elegance and luxury. Its timeless appeal has made it one of the world’s most covetable jewellery brands, sought after by royalty and celebrities alike. Whether you are looking to invest in the brand’s iconic Love bracelet or searching for the perfect engagement ring, Cartier is at the forefront of the jewellery industry and is an irresistible choice for discerning diamond lovers.
Cartier, PC Hooftstraat 132-134, 1071 CE Amsterdam, +31 (0)20 670 3434
Located in Amsterdam’s historic centre, Zazare Diamonds is an established diamond cutting and polishing factory. Located just a stone’s throw from the Rijksmuseum, it also houses works of art as well as exquisitely produced diamonds. It is the place to go for top personal service, with staff and goldsmiths on hand to offer their expertise and knowledge about the various gems and cuts, and help you pick the perfect stone.
Zazare Diamonds, Weteringschans 89, 1017 RZ Amsterdam, +31 (0)20 626 2798
Swarovski was opened in 1895 and has established itself as one of the leading brands for crystal jewellery and accessories. With a focus on trend-led design, Swarovski continues to evolve in the way it uses its materials and techniques while retaining the precision-cut beauty first realised by its eponymous founder. Head here for the brand’s celebrated range of necklaces, pendants and earrings as well as unique bespoke pieces.
Swarovski, Kalverstraat 113, 1012 PA Amsterdam, +31 (0)20 618 4108