Chloé first made fashion history when headed by a German. It has been decades since Karl Lagerfeld ceded design control to a stream of brilliant young British designers but Chloé is making a new splash in Germany with a stunning flagship in Munich connected to the Marion Heinrich fashion house. Heinrich is a good fit for the famously feminine brand. Her fame as beauty queen, model and entrepreneur has led her to launch various avant-garde labels in Munich, including Thierry Mugler, Claude Montana and Brigitte Bardot’s La Madrague collection. She has since added Joseph, Victoria Beckham, Céline, Isabel Marant, Lanvin and Balmain to her series of stand-alone boutiques. Chloé is a natural addition.
Chloé, Residenzstrasse 18, 80333 Munich, +49 (0)89 228 5268