Hamburg is a smart, sharp city with directional style; Hugo Boss is a natural fit here and the iconic German brand represents Hamburg’s best. The sparsely decorated shop interior does not distract from the consistently clean lines and thoughtful aesthetic that define Hugo Boss’s high-end Boss Black line and the younger labels in the brand’s stable.
The youthful Boss Orange spring/summer 2012 collection, for example, is breezy, bright and relaxed with a hint of early-90s grunge. The collection is colourful and collegiate, with a focus on big florals, flowing fabric and candy-coloured leather. This botanic palette runs through the entire spring/summer 2012 Hugo Boss range, including striking fuchsia pieces from sophisticated, office-ready Boss Black.
Hugo Boss, Neuer Wall 19, 20354 Hamburg, +49 (0)40 4191 3407