The city centre of Hamburg is home to both the Altstadt (Old Town) and Neustadt (New Town) areas. Many of the city’s historic buildings are in Altstadt and the district offers a wealth of attractions for visitors, including famous spots such as the Rathausmarkt central square. The Hamburg Rathaus (city hall) is at the heart of the region and is especially pretty in December when it hosts the Hamburg Christmas market. Altstadt also encompasses the bridges and canals of the Speicherstadt area and the river Elbe, which offer beautiful respite from the busy city centre streets.
Neustadt is one of Hamburg’s main shopping districts and offers a pleasing mix of both historic and modern architecture. Some of the world’s finest boutiques and most exclusive brands can be found on the popular Jungfernstieg promenade, which also features views over the Alster, a tributary of the Elbe river. It is home to leading luxury department store Alsterhaus, which opened in 1912. Other popular shopping streets include Colonnaden and Neuer Wall.
Sternschanze, located in the borough of Altona, is one of the city’s more bohemian districts and is regarded as the epicentre of the hip Hamburg scene. The area has a host of cool independent stores, cafés, bars and restaurants, and is home to many creative residents. The district’s alternative nature can be seen in attractions such as its colourful street art and popular flea market, and the bar scene here is thriving, with locals and visitors alike flocking to the area.
To experience Hamburg’s renowned nightlife, head to the St Pauli area of the city. Many of the city’s top venues are located here and the Reeperbahn is a particularly busy part of this entertainment district. With a wealth of popular clubs, bars and theatres on offer, the area really comes into its own at night.
One of the oldest quarters in Hamburg, Eppendorf is also one of the most charming and beautiful. Featuring luxury residential houses, art nouveau buildings and pretty parks, it is home to some of Hamburg’s wealthiest residents. Klosterstern, Eppendorfer Baum and Eppendorfer Landstrasse offer some of the best shopping destinations and restaurants, and Eppendorf’s famous open-air Isemarkt market is the perfect place to find gourmet treats.
Located in the east of central Hamburg, St Georg is a lively and vibrant neighbourhood renowned for its eclectic aesthetic. Cultural diversity lies at the heart of the area, with a superb multicultural mix of top Turkish, Iranian and Afghan restaurants, cafés and bars. The area’s colourful streets also host the Hamburg Pride Festival.