British luxury brand Burberry has opened in Hamburg, its sixth store in Germany. Burberry chief creative officer Christopher Bailey has pushed the boundaries of technology to showcase the brand’s physical and digital achievements.
Set over two floors, the new store continues to reflect the brand’s global design concept, creating an immersive multi-media shopping experience. Designed to reflect the Burberry website, the Hamburg store showcases the brand via large video walls and in-store digital screens.
The brand is also using this retail theatre to broadcast live events to create the ultimate shopping experience. The store will showcase collections from Burberry London and Burberry Brit as well as accessories and beauty.
Burberry, Neuer Wall 36, 20354 Hamburg, +49 (0)40 345856