It has become one of Cartier’s most original and creative designs, but how did jeweller Jean-Jacques Cartier get the idea for the Crash watch? The answer is, it came to him by accident.
1967: in ‘Swinging Sixties’ London, a customer brought in a watch, which had been involved in an accident, to be repaired. The famed jeweller did so, but he was so taken with the shape of the case that he decided to reproduce it.
Symbolising non-conformist, creative freedom, the Crash watch was Cartier’s way of overturning conventions and introducing a touch of humour to the elegant world of watch-making. It became legendary and was produced in very limited numbers, soon becoming a sought-after collector’s piece.
Now, the Crash watch has been reproduced again as an extremely special limited edition. The delicate bracelet of each watch is composed of either pink or white gold, and in even more exclusive editions the bracelet is entirely set with gems.
Referencing 1967, the year of its creation, just 267 numbered pieces with gold bracelets and only 67 pieces with gem-set bracelets have been produced, making these extremely rare objects and future collectables.