Frankfurt is one of the most vibrant and stylish cities in Germany, and its shopping scene reflects this. When it comes to multibrand stores, the city is bursting with variety. From ultra luxurious boutiques stocking the latest in catwalk fashion to carefully curated concept stores begging to be explored, Frankfurt’s multibrand boutiques are among the best in Europe
While Berlin is often seen as the epicentre of the German fashion scene, the nation is home to a number of bustling cities, each with its own style and personality, as well as its own vibrant fashion scene. Frankfurt is a prime example, and its fashion credentials are nowhere more evident than in its roster of world-class multibrand boutiques. Carrying some of the biggest and best names in fashion and accessories, alongside new and local brands, these spaces are scattered all over the city, and make Frankfurt’s fashion scene one of the best in Germany.
While newer concept-led stores are bringing a fresh look to retail in the city, some of Frankfurt’s longest standing fashion institutions are still leading the way in luxury shopping
‘Frankfurt is one of the most important cities in Germany,’ says Kerstin Görling. ‘We have the stock exchange and the airport. The people in Frankfurt are as open minded and fashionable as they are travelled. At the same time, the city has a huge music and art scene, as well as lots of business people. It’s a great contrast!’ It’s this mix of people that marks Frankfurt out as one of Germany’s most dynamic cities, and it’s one of the reasons Görling chose it as home for Hayashi, one of Frankfurt’s most exciting and eclectic boutiques.
The store is home to a wealth of international brands including Marni, MSGM, 3.1 Phillip Lim, Helmut Lang and Isabel Marant Étoile, and this year marks its 10th anniversary. Over the past decade Hayashi has garnered an international clientele, partly due to Görling’s own impressive online following, which is testament to her own love of style. As she explains, ‘We have a passion for fashion and travelling, and throughout the year we visit the world’s biggest fashion cities such as Paris and Milan to find the latest designer brands. We always want to surprise our customers with a colourful and eclectic mixture of designers. So every piece in our store is hand- and heart-picked.’
Joining Hayashi in the line-up of Frankfurt’s leading multibrand boutiques is Spazio Concept Store. Founded by Inge Winterberg in 2004, Spazio was one of Frankfurt’s first concept stores, merging fashion, lifestyle and home products under one roof. ‘We have a large selection of different themes, from fashion to accessories and interiors, as well as gifts and gadgets,’ explains Winterberg. ‘There are always many things to discover.’
Alongside Spazio’s strong roster of international brands, including Tara Jarmon, Tiger of Sweden, Joseph and By Malene Birger, the store is also home to German labels, such as Anni Carlsson and Wet by Ines Schneider, offering visitors a diverse range of European fashion. The store’s homeware section is one the best in the city, with glassware, ceramics and home fragrance all chosen by Winterberg herself, who comments, ‘Our large selection of products, both international and German, aims to show a complete look, from fashion to living and lifestyle.’
While newer concept-led stores are bringing a fresh look to retail in the city, some of Frankfurt’s longest standing fashion institutions are still leading the way in luxury shopping. August Pfüller was established in 1878, and remains one of Frankfurt’s leading stores. Specialising in the best of international womenswear, the store is where the city’s best-dressed residents turn for big-name designer labels such as Alexander Wang, Céline, Christopher Kane, Moschino and Valentino.
Another long-standing Frankfurt fashion institution is Bailly Diehl. Opened in 1974, it has evolved into one of the city’s leading places for discovering the best trend-led fashion and accessories, and today has 15 branches in and around the Frankfurt area. Stocking an impressive selection of menswear and womenswear, the store offers big international names including Missoni and Giancarlo Petriglia, as well as an array of great German labels such as Hannes Roether and George Gina & Lucy, a hugely successful bag brand started by Nicole Bailly, daughter of Bailly Diehl founder Michael Bailly.
With a mix of boutiques, cutting-edge concept stores, long-standing high-fashion emporiums and trend-led shops, all full of international and German fashion labels, Frankfurt’s diverse and eclectic fashion scene proves that shopping in smaller cities can rival Europe’s fashion capitals.