Wood Wood’s welcoming concept store has become the cool living room for Mitte’s chic creative community. Rather than overfilling the existing store with products, Wood Wood is launching an annexe, located conveniently close by, for the label’s stylish, artistic accessories. The bags, shoes and jewellery are arranged like objets d’art in a gallery and each item is showcased in bright white cabinets. Wood Wood’s co-founder Karl-Oskar Olsen has used the classic, clean lines and minimalistic style of Danish design to create a striking backdrop for the brand’s authentic aesthetic. Wood Wood is a master of understated, casual style, and the stores’ settings grant each article the attention it deserves as a smart piece of intriguing design.
WW Annex, Rochstrasse 3, 10178 Berlin, +49 (0)30 2804 7877