H&M has become one of the fashion industry’s leading players when it comes to creating the most covetable and talked-about collaborations. Working with everyone from Lanvin and Versace to Balmain and, most recently, Moschino, H&M is at the forefront of exclusive designer collections.
This January the Swedish high-street brand has joined forces with Stockholm-based label Eytys for a unisex collection of shoes, clothing and accessories. Eytys first made its name with its streamlined, gender-neutral trainer styles, instantly becoming a hit with editors and discerning sneaker lovers. The new collection with H&M continues the brand’s love of minimal, robust designs and showcases its signature unisex aesthetic.
Chunky statement shoes are key pieces, with thick soles and neutral colours appealing to both sexes. Clothing and accessories offer loose silhouettes and boxy designs, with fuss-free materials coming to the fore. Fashion-forward, normcore and Scandi-chic are just some of the words that come to mind when looking at the collection. With chunky footwear, faux patent-leather jackets, cotton trousers and graphic T-shirts, this collection has something for everyone.