With fashion week becoming more and more entwined with social media, designers are looking for a way of making their mark on the digital platforms. Spectacular set designs have increasingly become a tool to capture the attention of the front row and potential new audiences; the more social media-worthy its set, the more a runway show is likely to garner likes, views and hits.
Theatrical runway shows have become a common expectation at fashion week and the autumn/winter 2019/20 collections were no exception as designers looked to stunning sets to wow their audiences. From the Karl Lagerfeld tribute at Fendi to Moschino’s 1980s game show-themed runway, there was plenty to talk about at the AW19 shows. Take a look at some of the best sets from AW19 here.