Paris Fashion Week regular Maison Martin Margiela recently opened a new store in Paris devoted to its diffusion MM6 line, offering customers contemporary everyday fashion with conceptual prints and distinctive cuts.
After successfully launching in New York last season, the hip label chose another fashion capital for its second outing.
Located in the first arrondissement, the new MM6 store is on a pedestrianised street and stands out from its fashionable neighbours.
The store interior is simple, with a monochrome palette combined with dark wooden flooring.
Mannequins are styled and lined against each wall, while the accessories are placed on crisp white shelving, ensuring each piece is showcased beautifully.
MM6, 22 place du Marché Saint-Honoré, 75001 Paris, +33 (0)1 7377 5152