The logo at Lanvin, one of Paris’s most prestigious fashion houses, is instantly recognisable, but few people know the story of its origins. Said to be the oldest fashion house in Paris, the company began when Jeanne Lanvin opened a millinery boutique in 1889, on the corner of the city’s rue Boissy d’Anglas and rue du Faubourg Saint-Honoré.
When Lanvin’s daughter Marguerite was born in 1897, the designer began to create clothing for her daughter. Soon enough, after admiring Marguerite’s outfits, grown women began to ask Lanvin to design garments for them.
She quickly became known for her exquisite couture womenswear and in 1909 she joined the exclusive Syndicat de la Couture, cementing her reputation as one of Paris’s foremost couturiers. This image was taken in 1907 when Lanvin and her daughter attended a costume ball, wearing matching tiara-shaped hats.
It was Lanvin herself who had the idea of using an image to represent her company, a revolutionary idea at the time, and in 1923 illustrator Paul Iribe provided a drawing of the photograph for that purpose.
This year, Lanvin celebrates its 125th anniversary and, under the creative direction of Alber Elbaz, remains one of the most sought-after luxury fashion brands in the world; Jeanne Lanvin’s logo still adorns every creation.
Lanvin, 22 rue du Faubourg Saint-Honoré, 75008 Paris, +33 (0)1 4471 3173