Fashionable French men’s label Brooklyn We Go Hard has opened a pop-up store by the river Seine offering its alternative casual clothing collections.
Inspired by urban cultures around the world, the label is showcasing its spring/summer 2013 collection in an unconventional vintage setting, reminiscent of an art space.
Clothing is neatly folded on stripped benches and chain-linked wooden shelves, while accessories are placed seemingly randomly around the area.
Offering a hint of conventionality, small sections of the store have clothing rails carrying key pieces for the summer. Open until 30 September, the temporary store is sure to be a hit with Paris’s most stylish men.
Brooklyn We Go Hard, Les Docks-Cité de la Mode et du Design, 34 quai d’Austerlitz, 75013 Paris