14 new must-visit stores in Paris

J Crew

American lifestyle label J Crew has recently opened a new store in Paris, its first in France. The brand, which is favoured by Michelle Obama and a host of celebrities, opened its new boutique in the Marais district of the fashion capital earlier this year. Boasting a stunning skylight and exposed brickwork, the new store interior perfectly reflects the understated glamour of the clothes on offer.
J Crew, 12 rue Malher, 75004 Paris, +33 (0)1 4454 5750

Robinson les Bains

Frustrated by a lack of elegant swimwear, Christophe Vérot created his own range and launched Robinson les Bains in 2007. The brand’s aesthetic was a refreshing change from the sport-focused products of other swimwear companies and approached swimwear from a fashion point of view.
Robinson les Bains, 14 rue Saint-Claude, 75003 Paris, +33 (0)1 4277 6039

Pinko

Italian brand Pinko has opened its second flagship store in Paris, in the heart of the 16th arrondissement. The latest collection of clothes and accessories is displayed in the large single-storey boutique, characterised by Italian elegance in design.
Pinko, 12-14 avenue Victor Hugo, 75116 Paris, +33 (0)1 4426 3146

Tommy Hilfiger

Master of American preppy style Tommy Hilfiger has opened a second store in Paris. In addition to the existing avenue des Champs-Élysées flagship, the new store has opened its doors on the boulevard des Capucines, in a former 19th-century bank not far from the place de la Madeleine.
Tommy Hilfiger, 43 boulevard des Capucines, 75002 Paris, +33 (0)1 4260 7002

Piaget

Earlier this year, world-renowned jeweller Piaget opened a haute joaillerie flagship store at 7 rue de la Paix, the previous home of Charles Frederick Worth, the father of haute couture. The new space covers over 500 square metres and is Piaget’s largest boutique. Timepiece enthusiasts will be glad to know that a master watchmaker is permanently in residence.
Piaget, 7 rue de la Paix, 75002 Paris, +33 (0)1 5862 3700

Mulberry

British luxury brand Mulberry has opened a 300-square-metre store on rue Saint-Honoré in Paris. With its English countryside heritage and quirky sense of humour, Mulberry holds an enviable position in the fashion world. The store’s interior design uses wood and leather in earthy colours to reflect the company’s home in Somerset, England.
Mulberry, 275 rue Saint-Honoré, 75001 Paris, +33 (0)1 4260 0064

Panerai

Italian watchmaker Panerai has unveiled its latest store concept with the opening of its second Paris boutique, on rue du Faubourg Saint-Honoré. Created by Milan-based designer Patricia Urquiola, the elegant interior encapsulates Panerai’s signature style with the clever use of marble, bronze and wood.
Panerai, 5 rue du Faubourg Saint-Honoré, 75008 Paris, +33 (0)1 4451 5050

Louis Vuitton

Avenue Montaigne, location of the finest brands in the world, is a destination in its own right. With the reopening of the legendary Louis Vuitton store, this prestigious street is set to rival the Champs-Élysées. Designed by American architect Peter Marino, the boutique resembles an ultra-luxurious modern Parisian flat.
Louis Vuitton, 22 avenue Montaigne, 75008 Paris, +33 (0)1 4562 4700

Givenchy

Givenchy has chosen the fashionable Marais neighbourhood as the location for its new menswear concept boutique. For the interior space, creative director Riccardo Tisci has designed an elegant setting reminiscent of an avant-garde gallery.
Givenchy, 13 rue des Archives, 75004 Paris, +33 (0)1 4454 8730

Commune de Paris 1871

French menswear brand Commune de Paris 1871 opened its first monobrand boutique in Paris this April, on its sixth anniversary. The boutique houses the brand’s current collections as well as exclusive and reissued pieces. Previously a butcher’s shop, the store is divided in to two sections: one is light with clean lines and the other is more cosy.
Commune de Paris 1871, 19 rue Commines, 75003 Paris, +33 (0)1 8362 9701

Études Studio

Internationally renowned as the home of contemporary ready-to-wear men’s fashion, Paris has recently added to its roster of world-class flagship boutiques with the opening of Études Studio’s new store. Located in the historic Marais district, surrounded by the city’s hippest fashion boutiques and art galleries, the store was designed in partnership with Parisian architectural agency Ciguë, and echoes the brutalist and urban aesthetic that influences the brand’s collections.
Études Studio, 14 rue Debelleyme, 75003 Paris, +33 1 4996 5662

Christian Louboutin

French luxury shoe brand Christian Louboutin has stepped into the world of cosmetics with the launch of its first beauty boutique. Designed in collaboration with renowned interior architect Pierre Yovanovitch, this new concept store is a major step for the company.
Christian Louboutin Beauté, 8 Galerie Véro Dodat, 75001 Paris, +33 (0)1 5300 2059

Aperlaï

Shoe aficionado and contemporary art lover Alessandra Lanvin was working as a headhunter before she decided to turn her passion for footwear and her eye for design into a business in 2009. Six years later, Lanvin’s Aperlaï label has just opened its first Paris flagship – proving the strength of her vision and success of her collections.
Aperlaï, 28 rue du Mont Thabor, 75001 Paris, +33 (0)9 5064 5951

Coach

Leading New York fashion label Coach recently expanded its presence in Paris with the opening of a new flagship. The new store opened in time to celebrate the brand’s 75th anniversary, and covers an impressive 6,500 square feet over two levels.
Coach, 372-374 rue Saint-Honoré, 75001 Paris, +33 (0)1 4286 0239