Chanel has set up a new temporary boutique in sunny Saint-Tropez on the French Riviera.
The new boutique, which will be open until 6 October at the Mistralée hotel, showcases the famous French label’s spring/summer 2013 collection and accessories. Clients are offered a unique, bright and airy shopping experience.
The store’s interior plays with geometric cubes; large wooden frames house single items from the ready-to-wear collection.
As customers move through the geometric maze, they approach the patio area, which has a pool and a relaxing lounge area.
The sun shields mimic the shape of Chanel’s hula-hoop bag, while the conservatory’s circular clothing rails highlight further pieces from the new season’s collection.
Chanel, La Mistralée, 1 avenue du Général Leclerc, 83990 Saint-Tropez