FCUK was founded in 1972 and its distinctive logo has made the brand one of the most recognisable labels in fashion. Lines of accessories, eyewear, jewellery and fragrances for men and women make it one of Kluuvi’s most comprehensive options.
FCUK, Kluuvi Kauppakeskus, Aleksanterinkatu 9, 00100 Helsinki, +358 (0)9 863 2124
Carrying the name of the legendary British tennis player has made Fred Perry a much-loved brand and its white polo shirt is an enduring classic. Its range of clothing includes casual sportswear for men and women as well as desirable footwear, all featuring Fred Perry’s laurel wreath logo.
Fred Perry, Kluuvi Kauppakeskus, Aleksanterinkatu 9, 00100 Helsinki, +358 (0)40 355 6106
Drawing its inspiration from vintage military dress, Dutch brand G-Star Raw produces clothing featuring fashionable, high-quality design. Since its launch, G-Star Raw has become a favourite choice for urbanwear; its range of Raw denim jeans is particularly desirable.
G-Star Raw, Kluuvi Kauppakeskus, Aleksanterinkatu 9, 00100 Helsinki, +358 (0)50 359 2107
Superdry is one of the most distinctive brands of the past decade, thanks to its combination of British tailoring, Japanese imagery and vintage American references. The label’s range of clothing and accessories is popular with both sexes and is sought-after for its stylish urbanwear and streetwear.
Superdry, Kluuvi Kauppakeskus, Aleksanterinkatu 9, 00100 Helsinki, +358 (0)9 622 1050
Tiger of Sweden
Launched in 1903, Tiger of Sweden is still going strong. The Swedish brand has stores in three continents and is sought out by a discerning clientele who appreciate its fashion-forward approach; its slim-styled Black Label line is particularly attractive.
Tiger of Sweden, Kluuvi Kauppakeskus, Kluuvikatu 5, 00100 Helsinki, +358 (0)9 622 1052