Mai Niemi Finnish Fairytale presented its brilliant new collection during August’s Finnish Catwalk. The collection, made exclusively by hand in Finland, was inspired by local folklore. It featured natural materials such as wool and linen, used to create sustainable and inspiring fashion suitable for all sizes and occasions. In September, the Mai Niemi Finnish Fairytale shop and showroom, which combines fashion and lifestyle, opened in the InnoOmnia Luoviva creative centre in Espoo, Finland’s second city.
Mai Niemi Finnish Fairytale, InnoOmnia Luoviva, Kirkkokatu 16A, 02770 Espoo, +358 (0)44 595 7476