Burberry, a name synonymous with innovation and invention, has refurbished one of its Prague stores to accommodate its global store-design concept.
Like the Burberry London flagship, the newly refurbished store has two floors and features large video walls and in-store digital screens which showcase brand content. Chief creative officer Christopher Bailey developed this concept to reflect the brand’s success in both traditional and digital retail, and to create the ultimate shopping experience.
The new digitally enhanced Prague store broadcasts live events on the screens – synchronised content between Burberry’s stores and the brand’s online channels is controlled from the Burberry headquarters in London.
The store will feature collections from Burberry Prorsum, Burberry London and Burberry Brit, as well as accessories. Burberry currently has three stores in Prague: Vaclav Havel Airport, Pařížská and Provaznická.
Burberry, Pařížská 11/67, 110 00 Prague, +420 222 317445