Lick my Legs is an up-and-coming line of T-shirts that is gaining ground in the streets of Paris, where the company is based. The label’s underlying philosophy is to provoke with unconventional prints. Is it possible to look cool without wearing a Ramones T-shirt, it asks. And can you succeed in fashion when you don’t like Kate Moss? The label chooses anonymous rather than celebrity faces for its wide range of prints, which are sometimes politically incorrect, but always spirited.
Be A Good Girl, Westbahnstrasse 5A, 1070 Vienna, +43 (0)1 524 4728