‘Luxury denim for the streets’ has been G-Star’s motto since the brand took up the threads in 1989. Popular on the street as well as at the high end of the market, the label has now conquered the Alps with a new store in downtown Innsbruck. G-Star’s architectural approach to jeans construction, its use of raw, untreated denim and eye for detail make this label the perfect choice for the modern, big-city cowboy.
G-Star, Kaufhaus Tyrol, Maria-Theresien-Strasse 31, 6020 Innsbruck, +43 (0)512 566861
