As a popular travel destination in Europe, Italy is favored for its long history and splendid culture, as well as its unique cuisine and delicacies. Its fashion and luxury are also world-renowned which enables the country to become a fascinating shopping destination. The country currently holds a prominent position among destination markets in Europe with a Sales in Store like-for-like recovery that reached 141% last month. Among Chinese travelers, Italy also emerges as a top choice, with a recovery reaching 48%in June.
Global Blue and Air China have united to offer exclusive Tax Free Shopping services to Chinese shoppers in Italy.
From now until June 30, 2024, Phoenix Miles loyalty card members will receive exclusive benefits. By making one or more Tax Free in-store purchases totaling over 1,000 Euros at Global Blue affiliated merchants, these card members can enjoy direct access and a dedicated welcome at Global Blue Lounges in Milan, Florence, and Rome.
 Recovery rate is equal to 2023 Issued Sales in Store divided by 2019 Issued Sales in Store, like-for-like (i.e.: at constant merchant scope and exchange rates).