Japan has now become Global Blue’s largest Tax Free Shopping market in terms of number of transactions and sales-in-store
Tax Free Shopping performance in Japan has reached record-breaking levels; after posting growth of +50.31% year-on-year in the first half of 2018, the country has now become Global Blue’s largest market in terms of number of transactions and sales-in-store. This position has been reached just seven years after Global Blue launched in Japan in 2011.
A booming tourism industry
Fuelling this success is Japan’s popularity as a tourist destination – visiting tourists have increased by +15.6% between January and June 2018, in comparison to the same period last year. The Chinese have provided a significant boost in inbound tourism making Chinese Globe Shopper the country’s best performing nationality.
Solutions tailored for Japanese merchants
From issuing solutions to cashless refund solutions, Global Blue has developed multiple innovations tailored to the unique Japanese market, designed to enhance the Tax Free Shopping experience for Globe Shoppers and retailers.
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