18 02 07 - Global Blue increases stake in EuroPass, Chinese digital payment specialist

This increased stake will enable Global Blue to further enhance and digitise the Chinese Globe Shopper experience in Europe

Global Blue has increased its stake in payment specialist EuroPass, from 5% to 17% in order to further enhance and digitise the Chinese Globe Shoppers Tax Free Shopping journey when travelling in Europe.

Innovative solutions for Chinese Globe Shoppers

This greater investment in EuroPass will contribute to further digital developments by Global Blue to better serve and satisfy Chinese Globe Shoppers.

Since Global Blue’s initial stake of 5% in EuroPass was acquired in June 2017, it has launched a series of Tax Free Shopping industry ‘firsts’, including Tax Free refunds via Alipay available in 14 airports across Europe and Tax Free refund via WeChat Pay, recently launched at Madrid airport.

Increased acceptance of WeChat Pay and ‘drive-to-store’ marketing for brands

EuroPass has developed a suite of mobile marketing and payment solutions to shorten distance between brands and consumers. The ambition is to become the main gateway for European merchants wanting to access WeChat’s services. Around 100 organisations already trusted EuroPass to build comprehensive online and in-store solutions, directly combining the benefits of the leading mobile payment solution with the power of the largest social network in China.

Expanding the EuroPass footprint in Global Blue’s key markets

EuroPass is now working with close to 100 clients in France, including retail, tourism boards, transportation networks, key attractions and airports.

As Global Blue has increased its stake in EuroPass, it will facilitate EuroPass’ immediate growth in the UK and Italy, with plans to expand in other key European markets such as Germany or Spain, throughout the course of 2018.

To know more, See the press release here.