Latest addition to the Global Blue VIP lounges network in Europe
Provide an exceptional experience
The Paris lounge was designed to offer VIP Globe Shoppers a premium Tax Free Shopping experience. After completing their purchases in a partner brand’s store, VIP customers are handed a card granting them access to the lounge. Upon arrival, they are welcomed in a luxurious environment and offered refreshments.
Meanwhile, lounge staff handle their tax refund. These VIP guests are offered a choice of options: their VAT can be reimbursed immediately in cash, onto their credit card (UnionPay) or into their digital wallet (Alipay and WeChat). This direct refund service may considerably increase their shopping budget while they are abroad.
Further complimentary services include shopping assistance provided by a team of multilingual shopping experts who can inform guests about the latest shopping trends and destinations to visit in the city.
A new marketing offer
The lounge is a unique way for merchants to connect with high-value Globe Shoppers while they are at destination, thanks to tailor-made and measurable multichannel advertising options.
These include multiple secured window displays, TV screens in each room of the lounge to broadcast brand films and reinforce the brand’s storytelling, or the sponsorship of a lounge room fully dedicated to a single brand. Also, our team of shopping experts is on hand to inform VIP Globe Shoppers about the products displayed and may also escort guests to the brand’s nearest store to finalise a sale.
Key metrics for merchants
After targeting and connecting with VIP Globe Shoppers through these channels, affiliated merchants can measure the impact of their marketing campaigns via Global Blue’s tracking system, sales in-store dashboard and traveller insights, which examine new leads, drive-to-store activations and in-store conversions.
Yan Mortreux, Global Blue Managing Director France, tells us more about the opportunities linked to the opening of the new Global Blue Lounge:
‘The Paris lounge is the latest addition to Global Blue’s European lounge network, launched a few months after the opening of the Munich lounge and just before the London location, which opens this summer. Nestled in one of Paris’s most prestigious districts, this Haussmann-style apartment with its chic yet understated décor will be an oasis of calm for our VIP Globe Shoppers, where they can enjoy a premium tax refund experience after their shopping expedition. Partner brands can display their products in a luxury environment here. We are extremely proud to offer this exclusive service in the fashion capital of the world.’
For more information please contact your local Global Blue representative.