Global Blue invented the concept of Tax Free Shopping almost 40 years ago and is now the worldwide industry leader, enhancing the Globe Shopper experience and creating value for retailers and partners through a range of products and services.
Between the April 2017 to March 2018 period, Global Blue powered 35 million Tax Free Shopping transactions and 25 million Dynamic Currency Conversion transactions worldwide. These totalled €21.8 billion worth of sales in-store.
In addition, thanks to a large range of Intelligence insights, Global Blue helps merchants better understand Globe Shoppers’ spending habits and behaviors. From such unique tools, Global Blue has created a large range of multi-channel marketing products including digital services (14 million visits on our websites), a portfolio of printed and outdoor advertising products (3.2 million SHOP magazines and 4.4 million SHOP maps, a network of VIP lounges) supported by marketing services (in-house marketing agency and cultural trainings) to improve brand awareness.
Global Blue operates in 52 countries, employing 1,900 people worldwide.