Who we are


Global Blue pioneered the concept of Tax Free Shopping 40 years ago, and has, since then, become the worldwide industry leader through continuous innovation.

Global Blue enables international shoppers to claim up to 20% off their Tax Free Shopping eligible purchases, and to receive a seamless Payment and Dynamic Currency Conversion experience while abroad.

Global Blue connects all stakeholders involved in this journey by helping:

  • 13 million international shoppers to have an easy and compliant Tax Free Shopping experience through multiple solutions adapted to their needs, and 16 million international travellers to pay in their home currency at the guaranteed best rate;
  • 307,000 leading luxury, fast fashion and department store brands to better understand shopper behaviour, and drive more traffic to their shops through cloud-based technology and an integrated Tax Free Shopping experience in-store;
  • 55 acquirers and 91,000 stores or hotels to manage cross-border transactions and reduce currency exchange risk;
  • Multiple customs authorities to optimise the Tax Free Shopping experience thanks to Global Blue’s digital expertise and cutting edge digital solutions.


In 2018, Global Blue processed 36 million Tax Free Shopping transactions for a total value of €18.2 billion Sales in Store, and 28 million Payment & Dynamic Currency Conversion transactions for a total value of €4.4 billion Sales in Store.

Global Blue operates in 51 countries and has around 2,000 employees worldwide.


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