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Who we are

Global Blue invented the concept of Tax Free Shopping almost 40 years ago and is now the worldwide industry leader, enhancing the Globe Shopper experience and creating value for retailers and partners through a range of products and services.

  • Global Blue’s Tax Free Shopping solutions allow thousands of retailers, including most of the world’s leading luxury, fast fashion and department store brands, to quickly and securely offer Globe Shoppers savings of up to 20% when shopping in 305,000 stores around the world.
  • Global Blue’s Dynamic Currency Conversion solutions allow merchants or ATM operators in 123,000 point of sales around the world to offer foreign travellers a simple way to pay or withdraw money in their domestic currency
  • Global Blue’s Intelligence & Marketing Services enable merchants to increase brand awareness and drive more international visitors in-store using data analytics and developing targeted marketing campaigns.

Between the April 2017 to March 2018 period, Global Blue powered 35 million Tax Free Shopping transactions and 25 million Dynamic Currency Conversion transactions worldwide. These totalled €21.8 billion worth of sales in-store.

In addition, thanks to a large range of Intelligence insights, Global Blue helps merchants better understand Globe Shoppers’ spending habits and behaviors. From such unique tools, Global Blue has created a large range of multi-channel marketing products including digital services (14 million visits on our websites), a portfolio of printed and outdoor advertising products (3.2 million SHOP magazines and 4.4 million SHOP maps, a network of VIP lounges) supported by marketing services (in-house marketing agency and cultural trainings) to improve brand awareness.

Global Blue operates in 52 countries, employing 1,900 people worldwide.