END OF TAX FREE SHOPPING IN THE UK. Find out more what this means for merchants and partners.

Marketing Solutions

Data-driven marketing solutions to capture more spend from international shoppers

With more than 40 years of experience and as the leader of the Tax Free Shopping industry, we offer merchants and partners data-driven and high-impact marketing solutions to increase brand awareness and store footfall, whether they are targeting tour groups or individual international shoppers.

At origin country building awareness around your brand

Shopping starts from the moment tourists are planning their trip. Depending on their nationality, we have developed bespoke solutions to ensure your brand is visible right from the planning stage throughout shoppers’ entire travel itinerary.

Digital products – reach the right shopper on the right platform
We work with unique programmatic technology allowing us to deliver the right advertising, depending on your target audience.

You can also use direct email to communicate with Global Blue card members; a database of 1.4 million international travellers. Here, you can reach the right shopper profiles with targeted content.

Marketing consultancy – find the right channel for your advertising
We are the Tax Free Shopping company with the largest number of Chinese third-party partners so we can target international travellers, especially Chinese shoppers, at every stage of their journey.

As part of our marketing consultancy approach, we:                                               

  • Recommend the right communication and media for you;
  • Manage the end-to-end process with the relevant third-party partners;
  • Design the creative assets to match your brand identity and respect specific cultural traits.


At travel destination – driving travellers to your stores

At destination, we multiply touchpoint opportunities with travellers, from travel tour group members to high-profile spenders, and encourage them to visit your store when they are nearby.

Digital & print storefront referencing – increase store recognition with international shoppers
We offer to reference your store (name, address, city, and opening hours) via online/offline channels. These digital channels include the Global Blue website, our Shop Tax Free app (350,000 users), Global Blue’s WeChat mini program as well as external partner platforms such as Alipay. Other printed referencing options include the Global Blue magazine and Maps, distributed across 20 countries at key traveller locations (e.g. airports, luxury hotels, etc.).

Mobile geotargeting – drive shoppers directly to your store
Our programmatic technology and exclusive partnerships, with Alipay, WeChat, Dianping or Ctrip for instance, allow us to create geo-localised advertising messages and generate measurable drive-to-store campaigns.

Extra refund campaigns – increase store footfall and spending
Once at destination, international shoppers are engaged via different online/offline touchpoints powered by Global Blue and may receive push notifications when they are within a 500m radius of your store.

We partner with digital platforms such as Alipay and WeChat to build Extra Refund campaigns acting as a spending incentive targeting specific international shoppers during busy travel seasons, such as Golden Week for Chinese travellers, for example. The performance of these campaigns is measurable by soft and hard-metrics (reach, audience profile, additional transactions and sales generated). 

Customer experience – leading high-spenders to your closest store
A network of nine Global Blue VIP lounges spread across Europe’s most prestigious fashion capitals support you in giving international Elite shoppers a long-lasting privileged refund experience. In these locations, partnering retailers may also expand their brand storytelling via room takeovers, while lounge assistants may engage with high-profile international shoppers and drive them to your closest store location. 

For more information about our suite of marketing solutions, contact us.